Privacy Policy
Privacy Policy North Star Funeral Services / L’Étoile du Nord Last updated: September 1, 2026
1. Who We Are
North Star Funeral Services (operating as L’Étoile du Nord) is a funeral home located in Quebec, Canada. Our website is letoiledunord.ca.
The person responsible for the protection of personal information within our organization is:
Pascale Schiavone North Star Funeral Services / L’Étoile du Nord 220-4360 Ch. de la Côte-de-Liesse, Mont-Royal, QC H4N 2P7 Email: digital@letoiledunord.ca
2. Personal Information We Collect
We collect personal information only when necessary to provide our services. This includes:
When you place an order (flowers or memorial products):
- Name, email address, phone number, and delivery address
- Name of the deceased (for personalization of memorial products or flower arrangements)
- Card message (optional)
- Payment information — processed directly and securely by Stripe/WooPayments; we do not store card numbers
When you submit an obituary or condolence message:
- Your name and email address
- The content of your message or submission
- Name of the deceased
When you contact us:
- Name, email address, and the content of your message
Automatically collected (website operation):
- Standard server logs (IP address, browser type, pages visited) retained for security purposes
- Analytics, error-monitoring and session-analytics technologies (see section 7)
3. Why We Collect This Information
| Information | Purpose |
|---|---|
| Order details | To process and fulfill your order; to coordinate with our florist partner |
| Deceased name / card message | To personalize your order |
| Obituary submissions | To publish the obituary on our website with your authorization |
| Condolence messages | To transmit to the family on your behalf |
| Contact form data | To respond to your inquiry |
| Server logs | Security monitoring and technical maintenance |
We do not use your personal information for advertising or sell it to third parties.
4. Who We Share Your Information With
We share personal information only with the service providers necessary to fulfill your order or maintain our website:
| Recipient | Role | Location |
|---|---|---|
| Stripe / WooPayments | Payment processing | United States |
| Exotica Florist | Flower order fulfillment | Montréal, Quebec |
| Rocket.net | Website hosting | United States |
| WBT Agency Inc. | Website management and IT services | Quebec, Canada |
| FHWS (FloristOne) | Obituary widget platform | United States (AWS-hosted per vendor’s published policy) |
| Google (Google Analytics 4) | Website audience measurement | United States |
| Functional Software, Inc. (Sentry) | Website error and performance monitoring | United States |
| Microsoft (Clarity) | Website usage analytics, including session replay and heatmaps | United States |
Cross-border transfers: Stripe, Rocket.net, FHWS, Google, Sentry, and Microsoft are located in or host data in the United States. By using our website, you acknowledge that your personal information may be processed in the United States, where privacy laws may differ from those of Quebec. We require our US-based service providers to maintain appropriate security measures.
Note on FHWS: FHWS (operated by Florist One) does not offer a negotiated data-processing agreement — it is a standard SaaS obituary/condolence platform. Obituary and condolence-form content (names, dates, family relationships, life stories, photos, condolence messages) submitted through our obituary pages is processed on FHWS’s own infrastructure under FHWS’s published privacy policy, which we disclose here in the interest of transparency rather than represent as a contractual data-processing arrangement.
5. How Long We Keep Your Information
| Information | Retention period |
|---|---|
| Order records | 7 years (required for tax purposes under the Loi sur l’administration fiscale, QC) |
| Obituaries | Retained indefinitely as a public memorial record, subject to removal on request by the family |
| Condolence messages | 3 years |
| Contact form messages | 3 years |
| Server logs | 90 days |
6. Your Rights
Under Quebec’s Act Respecting the Protection of Personal Information in the Private Sector (as amended by Law 25), you have the right to:
- Access the personal information we hold about you
- Correct any inaccurate information
- Request deletion of your information (subject to legal retention requirements)
- Withdraw consent to certain uses of your information
To exercise any of these rights, contact us at: digital@letoiledunord.ca
We will respond within 30 days of receiving your request.
If you believe your privacy rights have been violated, you may file a complaint with the Commission d’accès à l’information du Québec (CAI) at www.cai.gouv.qc.ca.
7. Cookies
Our website uses essential technical cookies required for the WooCommerce shopping cart and WordPress session management. It also uses the following non-essential technologies, all operated by service providers located in the United States:
| Technology | Provider | What it does |
|---|---|---|
| Google Analytics 4 | Measures how many people visit the site and which pages they view | |
| Sentry | Functional Software, Inc. | Records technical errors that occur in your browser so we can fix them |
| Microsoft Clarity | Microsoft | Records how visitors interact with pages — including a replay of pointer movement, clicks and scrolling — and produces aggregate heatmaps |
Microsoft Clarity records a replay of your session on this website. We do not use any of these technologies for advertising, and we do not sell or rent your personal information.
A cookie consent banner is displayed on this site. If we add, remove or change any of these technologies, we will update this policy. You may also ask us to stop this collection for you using the contact details in section 10.
8. Security
We take reasonable measures to protect your personal information, including:
- HTTPS encryption on all pages (TLS 1.2+)
- Access to personal data restricted to authorized personnel only
- Managed hosting on Rocket.net with server-level security
In the event of a privacy incident that presents a risk of serious harm, we will notify the Commission d’accès à l’information and affected individuals as required by Law 25.
9. Changes to This Policy
We may update this policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision. We encourage you to review this policy periodically.
10. Contact
For any questions about this privacy policy or how we handle your personal information:
North Star Funeral Services / L’Étoile du Nord Email: digital@letoiledunord.ca 220-4360 Ch. de la Côte-de-Liesse, Mont-Royal, QC H4N 2P7 (514) 482-7474